on tour: PPC Earthquake

Anything planned for lunchtime on Wednesday 2nd May? Fancy sampling some Chinwag Live action at Internet World? Well this year you can...

The thronging halls of Earls Court get a new addition this year as we host one of our lively and informative sessions on site - it's Chinwag Live 'On Tour'.

If you missed the Chinwag Live session 'PPC Earthquake' last month, or felt there were questions left unanswered, you can quiz our panellists and discuss the issues with them from 1-2pm in the Revolution zone.

Where Are The Pictures?

Photographic evidence from the PPC Earthquake @ Internet World , if you've got pics you'd like to add, let us know.

www.flickr.com

More on ppc earthquake

Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.

So how can UK advertisers navigate and benefit from the coming battle around the search market? What does all this mean for pay per click advertisers?

Will 2007 herald "Search 2.0" and the rise of the vertical search engines? Will Microsoft even resort to buying Yahoo! as it attempts to take the fight back to Google?

Join the Chinwag Live debate at Internet World to lift the lid on what's happening and start making sense of the issues...

Speakers

Nigel Leggatt - Marketing Manager Microsoft AdCenter
Nigel joined MSN as Marketing Manager, Microsoft AdCenter in January 2006. His key responsibility is to drive acquisition and retention of the self-serve (non-account managed) sector, mainly SMBs and smaller search agencies. Nigel has 15 years B2B direct and database marketing experience. Before joining the MSN team he was Director of Customer Marketing at the Investor Relations business WILink PLC. He also managed the company's third party channel partner relationships with investment media and websites, including the Financial Times, FT.com and Yahoo Finance. Prior to joining WILInk, he ran the promotions and database marketing teams at Euromoney Institutional Investor PLC.

Aitor Garcia - EU Sales Training Manager, Yahoo Search Marketing
Aitor has over six years search marketing experience, four of them working for YSM. Joining the ES office from the beginning when the market first opened four years ago, he worked as Head of Account Management specialising in the travel sector. Now giving service to 12 markets, Panama (or "New Sponsored Search") is one of his main responsibilities, including internal and external product training, program management, and upgrade process. Prior to Yahoo, Aitor was part of the team who started Miva in Europe. Previously he had been at Ad Pepper Media, the display advertising network.

Edward 'Teddie' Cowell - Technical Director, Neutralize (*\*) & SMA-UK Co-founder
Teddie heads up the Neutralize (*\*) team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during Internet Explorer 3's UK launch, he then moved on to work for BNP-Paribas (Europe's fourth biggest investment bank), and up until September 1999 specialised in Internet-based technology and the research of growth internet businesses and business models. Teddie co-founded Neutralize (*\*) in 1999 and has since established an industry reputation for thought leadership, best practice techniques and highly effective PPC approach.

Jon Myers - Search Director, Latitude
As Director of Search, Jon ensures that online marketing campaigns conducted by Latitude clients are of the highest quality and deliver maximum value. He joined Latitude in March 2000 and has worked on accounts such as Alliance & Leicester, OTTO, Tesco Personal Finance and Ocean Finance. Jon has worked in new media for more than eight years and has been involved in paid search since its inception, recognised for his unparalleled experience. He was one of ten experts selected by Overture (YAHOO!) to help create their SEM Accreditation scheme and more recently, working with MSN on the launch of the new Microsoft AdCenter paid search system. Jon is also involved with industry bodies such as SEMPO and the IAB UK and European Search Task Forces as a committee member.

Samantha Pearlson - Search Manager, Blue Barracuda
Samantha spent four years working client side as Marketing Manager for Estée Lauder in Cape Town, South Africa, followed by a year as Account Manager for PriceGrabber, and then nine months agency-side as a Paid Search Client Manager for Perfect Storm Media, a paid-on-results marketing agency. Currently Search Manager for Blue Barracuda, Samantha works with clients including: Hamleys, Laithwaites (Direct Wines), Pizza Hut, Nectar, Angels Costumier and Manpower among others.

Event Producer: Mike Butcher - Editor & Events Content, mbites

Inside Internet World...

Set to be busier than ever, there's a bounty of seminars to choose from, with roundtables, keynotes, briefings and the large-scale expo hall covering everything from e-commerce and enterprise content management to marketing in the Web 2.0 era.

New products and services from over 250 companies who can provide solutions to strengthen your online strategy and improving your return on investment. Plus dedicated zones covering all the key digital marketing and business internet areas (more info...)

REGISTER NOW - FOR FREE

What Is Chinwag Live?

Chinwag Live is a new series of events from the Chinwag community established to cast an enquiring light on trends in the digital media industry.

Founded with the purpose of lifting the lid on the issues facing practitioners and enterprises right across the sector, it aims to tackle topics in the full spirit of community participation in a formal, relaxed setting and be a connecting force for ideas and talent.

We specifically chose venues that are small, intimate and friendly to create an atmosphere where everyone can feel comfortable participating. Unfortunately, this also means that space is limited, so it's best to book early.

Sponsorship Opportunities

Want to reach the leading thinkers, do-ers and spenders working with new media and digital marketing? Why not drop our lovely sales gang a quick email? They'll be able to fill you in on all the details.

Contact Us

Queries? Comments? Suggestions? Points of View? We're always happy to hear them. Why not drop us a line:

email: live-at-chinwag-dot-com
phone: +44 (0)870 730 7313